The event runs in honor of Mallory McBrien and a % of proceeds always goes to her two children, Cedar & Piper. Where does the money go? We're adamant about being transparent and calculating everything down to the penny.There are a flurry of events when it is warm outside, but it's nice to start the year off with significant funds to donate. Braving the elements shows our togetherness as a community. Why do you run an outdoor event in February? Arctic Outreach was put together within a few weeks back in 2016 for a family that is near and dear to us.
